Its called marketing....the advertising/marketing tactics you're complaining about HP using here with the Zbook are literally the same that everyone else uses.....Apple, Microsoft,.....everyone does that same ****, any official advertising is just business as usual. Microsoft sure as hell isn't going to market the Surface Book 2 as "Not having Thunderbolt 3". No marketing pitch is going to emphasis a downside.....at least as long as it can't be spun as a benefit....(although Apple does find a way ever now and then to do just that.) I do think however HP should have outright compared this to the Mobile Studio Pro however....since that is clearly its main competition. Not true at all. I bought a Surface Pro 3 and I love that thing to death.....but I still bought the Cintiq Companion 2 because of the Better Pen and Express Keys. And when my CC2 died....the at the time Pro 4's pen tech still wan't to my liking and I went with the Mobile Studio Pro. Even the current NSP and Book2.....my biggest concerns is the N-trig Mpp Pen and the lack of Thunderbolt 3 ports. As much as I would love to get either the NSP or Book2.....the superior EMR pen tech alone would make me plunk down on a ZBook or Acer Switch 7 over another Surface. The Zbook as is, is the perfect amalgamation of both a Mobile Studio Pro and Surface Pro.....Despite the weight and price, it is more then worthy to directly compete with them.