Western Digital Gives Consumers a Unique, Hassle-Free Solution for Daily iPhone Backup

Discussion in 'Press Releases and Announcements' started by Ed Hardy, Sep 5, 2017.

  1. Ed Hardy

    Ed Hardy Editor, TabletPCReview Staff Member

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    New SanDisk iXpand Base Saves Photos and Videos While Charging

    BERLIN, August 31, 2017 – Western Digital Corporation (NASDAQ: WDC), a global data storage technology and solutions leader, today expanded its award-winning line of iPhone mobile storage solutions with the SanDisk® iXpandTM Base. The new offering is perfect for consumers looking for a convenient way to back up their iPhone photos, videos and contacts. With iXpand Base, there’s no need to change any daily habits, users simply plug their iPhone into the iXpand Base and automatically back up their content while the phone is charging.

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    According to a recent survey by the company1, more than 85 percent of respondents state iPhone is their primary device for capturing photos and videos. With so much content generated on iPhone, consumers are looking for additional ways to manage data. To encourage more routine external backup, Western Digital combined charging with back up, giving users a seamless and simple solution for backing up their iPhone or iPad.

    “iPhone users care deeply about their content and understand the importance of protecting it. Our top priority is to offer convenient solutions like the iXpand Base that fit with people’s everyday habits so they don’t have to change their routine, and never have to worry about losing memories,” said Jim Welsh, senior vice president, Client Solutions, Western Digital.

    With up to 256GB2 of local storage, the SanDisk iXpand Base gives consumers plenty of room to automatically save files in their original quality, with no need to pay monthly fees for cloud-based storage3. The iXpand Base is designed with a compact form factor, allowing it to conveniently sit on a nightstand or desk, has a soft rubber top to place a phone and a wrap-around groove to keep a Lighting cable tidy and organized. It is engineered to quickly charge an iPhone with 15W of power while backing up all of its data via the companion iXpand Base app. Restoring backed up content to an iPhone is also fast and easy. Whether restoring to a current phone or a new one, consumers simply plug in, open the iXpand Base app and tap restore to transfer files back to the iPhone.

    Pricing and Availability
    The SanDisk iXpand Base is available now at SanDisk.com, Amazon, BestBuy.com, B&H Photo Video.com and other major retailers, with U.S. manufacturer’s suggested retail prices (MSRPs) of 32GB/$49.99, 64GB/$99.99, 128GB/$129.99 and 256GB/$199.99.

    SanDisk mobile storage solutions can be purchased at more than 300,000 retailers worldwide.

    About Western Digital
    Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com, www.wd.com, and www.sandisk.com.

    About SanDisk
    SanDisk, a Western Digital Corporation brand, provides trusted and innovative flash storage products that have transformed the electronics industry. SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide.

    1Western Digital “iPhone Usage Survey” of 790 respondents, June 2017

    21GB = 1,000,000,000 bytes. Actual user storage less.

    3iXpand Base app and iOS 10 or above required. Available for download from the App Store.
     
  2. ATIVQ

    ATIVQ V⅁O⅄ Senior Member

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    Hmm, a 200GB iCloud account is $3 a month with zero hassle (no need to plug anything in, backup over WiFi or even cellular) for 40-60 months at this gadget's price point. Or $1 a month for 50 months.

    I'd rather pay Apple and know my backup is 100% secure (and encrypted) on their enterprise-grade servers than on some damage-prone gadget in my desk drawer. Plus I can do a backup anywhere, whether or not I brought my gadget with me.

    The only way for this to be cost-effective is if they came out with a 2TB harddrive for $240, then I could see myself preferring this over iCloud.

    Or not, iCloud is still more convenient and not worth the hassle even at the $240/2TB price point.
     
  3. Ed Hardy

    Ed Hardy Editor, TabletPCReview Staff Member

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    Good points. But I think there are still people out there who don't trust cloud backups and want something local, and the iXpand Base might be what they are looking for.

     
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