I wouldn't give Microsoft or VAIO marketing execs too much credit here. Microsoft is a relatively inexperienced retailer (remember the Surface RT and Nokia writedowns?) and VAIO is a totally new entrant into the US space. I think both companies overestimated the appetite for the product (and MS didn't help by launching the SP4 and SB a week after the Z Canvas went on sale). This definitely smacks of a fire sale and I'm sure both companies (but mostly Microsoft Stores) are losing major bucks per unit sold.