I guess this just shows that whenever you enter a new eco-system you are just another noob. I have been very happy, and also voiced that here, with my Apple iPad Pro 9.7 as my primary carry anywhere device. So happy in fact that I decided to bring along my USB memory stick that I keep videos on. There will always be some time somewhere that I'll have a spare 30 minutes or so and could catch up on my shows. So in order to do that on my iPad I would need a USB A to Lightning converter. Hence, I happily went out to look for that today. After looking around in the first store, where I found plenty of USB C to Lightning converters (all for a few bucks) I couldn't find any USB A to L converters. Finally I had to give up and ask a clerk (don't ask me why but I consider that a personal failure) and her answer was that Apple didn't grant licenses to make such converters. Just to make sure I went to another store, got the same answer, and finally did a search at Amazon and couldn't find anything. Can this really be true? Can an organization be so myopic that it refuses to support the world standard for memory sticks? It never even occurred to me to ask about something like that when I bought the device. I just assumed there would be converters available for something so ubiquitous as USB memory. No wonder more and more Apple fans are getting discouraged.