Yes, your certainly right that the majority of people looking at these kind of devices are not the same ones who need the quad core CPU's. Still, the macbook Pro aren't using them. They know that their user base is serious about getting heavy photoshop work done etc etc. which is what differentiates the AIr from the MBP. I think this thing is more specced out like a MBP than a Air aside from the CPU. I'm pretty sure the power would be welcome in many content creation circles. Heck, just try opening up a 300DPI poster sized painting on a ULV. Not gonna be smooth, which rules out some comic artists from buying this device instead of a macbook pro.