iPad Sales Surge 15% in Q2

Discussion in 'Apple/iOS' started by Ed Hardy, Aug 2, 2017.

  1. Ed Hardy

    Ed Hardy Editor, TabletPCReview Staff Member

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    Apple sold more iPads last quarter than it did in the same period a year ago, something the company hasn't done since 2013. At 11.4 million units, sales were up 15% year-over-year, and up 28% when compared to the previous quarter.

    iPad vs. iPad Pro

    The second-generation 12.9-inch iPad Pro debuted last quarter, along with a 10.5-inch iPad Pro. These are premium devices, with prices starting at $799 and $649, respectively.

    Many people have long encouraged Apple to offer more affordable tablets, and the company responded this spring with the 9.7-inch iPad (2017), which debuted at $329.

    Apple doesn't break out how well each of these models did, but it's likely much of the increase in iPad sales in Q2 came from the less expensive product. Although unit sales increased 15% year-over-year, revenue from tablets increased 2%. The Average Selling Price (ASP) was $434.96, compared to $490.05 in the same quarter of 2016.

    But selling hardware is just the beginning of this company's business. Revenue from selling apps, video, music, etc. was up strongly. Luca Maestri, Apple's Chief Financial Officer, speaking about its Services segment, announced yesterday "We set an all-time quarterly record of $7.3 billion, up 22% year-over-year. The App Store was a major driver of this performance."

    Lots of Good News for iPad

    CEO Time Cook said yesterday "We achieved our highest global market share in over four years based on IDC's latest estimate of tablet market results for the June quarter. And in markets like China and Japan, over half of iPads sold were to people buying their very first iPad." Both Cook and Maestri were speaking in a conference call with investors.

    Apple's CEO went on to say "Our iPad results were especially strong in the U.S. education market, where sales were up 32% year over year to over 1 million units."

    Luca Maestri said "We were happy to see iPad growth in each of our geographic segments, with strong double-digit increases in key markets such as the U.S., Japan, Germany, France, and Greater China."

    Maestri also pointed put "NPD indicates that iPad had 55% share of the U.S. tablet market in the month of June, including 8 of the 10 best-selling tablets. That's up from 46% share a year ago. And among tablets priced over $200, iPad's share was 89%.

    "In addition, the most recent survey from 451 Research measured business and consumer satisfaction rates ranging from 95% to 99% across iPad models. And among those planning to buy tablets, purchase intent for iPad was over 70%."

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