Well, that, so it's MUCH easier to return/exchange when you have a physical store. Plus there is a 10% extra discount on the price difference. But also, since Amazon is the source of the major discount, it's normal to suspect their units are likely to have higher failure rates.....compared to Staples whom is selling regular units for MSRP... so yeah. Consider this tablet is far from perfect in build quality, having physical store is just that much nicer when you are managing a defective unit. That's just me, but it's something to think about.