The big word in Hollywood these days is “UltraViolet.” Not as in electromagnetic radiation or the awful Mila Jovovich flick, but as in the still budding cloud-based licensing system for movies that’s touted as a way for consumers to “buy once, play anywhere.” The brainchild of movie executives eager to squash the success of online rental streaming services like Netflix by giving customers more incentive to buy, UltraViolet stands poised to revolutionize the entertainment industry by enabling movie lovers to watch legally purchased movies on a variety of devices, from PCs to mobile phones to tablets. 

Well, that’s the spin anyway. UltraViolet faces a huge uphill battle against Apple, which now supports DVD “digital copy” streaming over iCloud with its new Apple TV (if you bought a DVD or Blu Ray in the past few years, you probably have a few digital copies). However, Walmart could be the white knight. The mega retailer accounts for roughly 40% of all DVD sales and will soon support UltraViolet by selling UltraViolet movie copies through Vudu, its online movie service, and by also offering a “disk to digital” service in stores. Essentially, users will be able to bring their old DVDs into a Walmart, which will then provide a digital copy for what is currently an undisclosed price. (Update: SD movie transfers will cost $2 through the Walmart service, while HD transfers will cost $5. Vudu will also support all current UltraViolet movie files.)


Read the full content of this Article: What is UltraViolet and is it the Future of Video Streaming?

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